Authenticity Tips: Gucci Labels and Tags

Gucci Marmont Flap Bag | Yoogi's Closet Authenticated Pre-Owned Luxury

How can you tell a real Gucci bag from fake? Authentication is never a perfect science; what might be true for one style will be different in abother bag. Even some fake bags look authentic to an untrained eye. Gucci is one of the most counterfeited brands in the world. Our goal with this article is to educate you about authentic Gucci bags and what to keep an eye out for as you browse for pre-owned Gucci bags. Every Gucci bag that’s for sale on Yoogi’s Closet is 100% authentic or your money back.

What to Look for: Authentic Gucci Interior Labels or Tags

Inside every Gucci bag, the interior label is embossed on a rectangular leather patch sewn into the top seam of an interior pocket or trim.Here’s what to look for in a real Gucci bag:

  • The tag will not be sewn down on all sides, only the top.
  • The Gucci label is always leather.
  • The corners of the tag where it meets the zipper trim are rounded. The other corners are very slightly rounded, not perfectly squared.
  • The front of the Gucci tag should have the registered trademark symbol (®), the GUCCI font under it, followed by an all-lowercase ‘made in italy’. Some fakes will have a capital I.
  • Authentic Gucci bags sold at outlet stores will have a circle with G stamp or stud on the tag.

What to Look for Gucci Logo

The letters in the Gucci logo on every tag are very specific and should be consistent with the following. Incorrect font sizes, letter-spacing (in relation to one another and the entire tag) and misspellings will indicate a counterfeit. Here’s what to look for in a real Gucci bag:

  • The G is very round; if the line continued, it almost forms an O.
  • The serifs on the G are equal, unlike the interlocking Gs.
  • The two sides of the U are different; the left side is thick and the right side is thin.
  • The Cs are very round, like the G.

Gucci Style Numbers

Imprinted into the leather on the backside of every Gucci tag, there is a set of 10-12 numbers. Many people refer these numbers as Gucci “serial number” but they are not unique serial numbers. The first set of numbers indicates the style or model number and the next set of digits are the supplier or manufacturing code to determine the Gucci factory location.

Gucci serial numbers are not unique to each bag like a Chanel serial number, which means that any Gucci bag in the same style will have the same set of first six numbers. The Gucci serial number will not tell you what year a Gucci bag is made.

Based on the age of the bag, Gucci uses 10-12 numbers in one or two rows with no more than six numbers in each set of numbers. It is common to have the same supplier/vendor code for more than one bag because many factory locations focus on one style. Letters will never appear in style or factory codes. In a Gucci wallet or small leather good, the set of numbers will be on the underside of the interior Gucci label or stamped inside the top of a card or bill slot.

Vintage Gucci
Vintage Gucci bags, made prior to 1990, may have tags with rounded corners with variations in the format including hyphens and periods. The GUCCI stamp and MADE IN ITALY may be in all uppercase letters with no trademark symbol. Here’s a vintage Gucci Bag example.

Gucci labels, serial numbers and tags on authentic Gucci bags | Yoogi's Closet Authenticated Pre-Owned Luxury

Popular Gucci Style Numbers

  • Gucci Soho Disco Bag: 308364
  • Gucci Boston Bag: 247205
  • Gucci Dionysus Medium Shoulder Bag: 403348
  • Gucci GG Marmont Small Shoulder Bag: 447632
  • Gucci GG Marmont Mini Shoulder Bag: 448065
  • Gucci Jackie Hobo Bag: 277520
  • Gucci Sukey Tote: 211944

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