If you’ve never been quite sure if you’re pronouncing all your favorite fashion brands correctly, you’re not alone. With so many French, Spanish, and Italian names in the world of fashion, there are some tricky names in the fashion lexicon. No need to stress any longer, the experts at Yoogi’s Closet are here to help. Listed below are the phonetic pronunciations of the more difficult fashion brand names. Study up, and you’ll be sounding like a true fashion expert in no time.
How To Pronounce Popular Fashion Brand Names
KREEST-yahn loo-boo-tah-n (soft ‘n’)
jee-VOHN-shee. The ‘G’ is soft and the ‘i’ in French has a more rounded pronunciation. The ‘ch’ is pronounced soft, like ‘chaise’ rather than ‘chair’. In French, the emphasis is placed on the second syllable (in this case, ‘ven’).
lou-ee VWEE-tah-n (soft ‘n’). Silent ‘s’!
ehr-mez. Hermès is French, so the ‘h’ is silent. While usually in French if a word ends in ‘s’ it is silent, the grave accent on the second ‘e’ means that the ‘s’ is very softly pronounced.
pro-enza SKOO-ler (a hard ‘c’ sound and a silent ‘h’). The ‘ch’ is pronounced similarly to the ‘ch’ in ‘school’
VAN CLEEF AND ARPELS
YVES SAINT LAURENT
eve san lau-ron