If you’ve never been quite sure if you’re pronouncing all your favorite fashion brands correctly, you’re not alone. With so many French, Spanish, and Italian names in the world of fashion, there are some tricky names in the fashion lexicon. No need to stress any longer, the experts at Yoogi’s Closet are here to help. Listed below are the phonetic pronunciations of the more difficult fashion brand names. Study up, and you’ll be sounding like a true fashion expert in no time.
How To Pronounce Popular Fashion Brand Names
AUDEMARS PIGUET
Awe-duh-mare Pee-uh-jay
BALENCIAGA
bahl-en-see-AH-gah
BOTTEGA VENETA
bow-tay-guh vah-netta
BULGARI
BOOL-gah-ree
CARTIER
car-tee-aye
CHOPARD
show-pard
CHRISTIAN LOUBOUTIN
KREEST-yahn loo-boo-tah-n (soft ‘n’)
GIVENCHY
jee-VOHN-shee. The ‘G’ is soft and the ‘i’ in French has a more rounded pronunciation. The ‘ch’ is pronounced soft, like ‘chaise’ rather than ‘chair’. In French, the emphasis is placed on the second syllable (in this case, ‘ven’).
GUCCI
goo-chee
LOUIS VUITTON
lou-ee VWEE-tah-n (soft ‘n’). Silent ‘s’!
HERM?S
ehr-mez. Hermès is French, so the ‘h’ is silent. While usually in French if a word ends in ‘s’ it is silent, the grave accent on the second ‘e’ means that the ‘s’ is very softly pronounced.
JAEGER-LECOULTRE
zhey-ZHER leh-KOOLT
MANOLO BLAHNIK
mah-NO-lo BLAH-nik
PROENZA SCHOULER
pro-enza SKOO-ler (a hard ‘c’ sound and a silent ‘h’). The ‘ch’ is pronounced similarly to the ‘ch’ in ‘school’
SALVATORE FERRAGAMO
sal-vah-tor-re fer-ra-gah-moh
VAN CLEEF AND ARPELS
Van kley
YVES SAINT LAURENT
eve san lau-ron