It’s been about 9 years since my wife, Eugenia “Yoogi”, came to me asking if we could sell her Chanel and Louis Vuitton items on the internet. We started out in her closet (hence the name, Yoogi’s Closet) selling the items she no longer loved, then moved on to items from our family, and eventually cleared out the closets of our friends. This was 2008, when the US real estate bubble popped and the stock market was on the verge of collapsing, before there were any other major players in the online pre-owned luxury market. We saw a need for a trusted website that sold guaranteed authentic luxury goods, so we pooled some capital and launched YoogisCloset.com.
To date, we have accepted no outside funding, which has allowed us to focus on sustainable growth with a complete emphasis on delighting every individual customer. We’ve been through 3 office spaces (we outgrew Eugenia’s closet pretty fast!), 4 e-commerce platforms, have been nominated for GeekWire’s “Bootstrapper of the Year” award in 2014, and have been included in the 100 Fastest Growing Private Companies by Puget Sound Business Journal 4 years in a row. Along the way we’ve learned a lot, but continue to do a great deal of research and training to become experts in authentication, industry trends, and archival research of the luxury brands we support.
The purpose of our new blog is to share some of our knowledge and all of our enthusiasm about luxury goods with you. We aim to provide helpful insights to help you make more educated purchases in a world that is full of counterfeits. Our staff will also provide in-depth posts of the truly stunning and unique items that arrive to warehouse everyday.
I encourage you to share your ideas with us in the comments below or email us at firstname.lastname@example.org. If you’ve purchased a pre-owned item from Yoogi’s Closet that you love, be sure to share it by using #YoogisCloset.
CEO and Co-Founder